Large technology companies in the USA are at risk of business separation

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Large technology companies in the USA are at risk of business separation

27.11.2020 27 November 2020
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2 min.
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Business separation

Famous technology companies in America may face the worst consequences in the European market as the EU Commissioner for Home Market Affairs prepares to introduce new legislation with rules for digital services.

The EU authorities are going to impose fines and split the business of well-known US technology companies, but on condition that they violate the new rules of two laws: the Digital Services Act, short (DSA) and the Digital Markets Act (DMA).

EU Commissioner for Home Market Affairs Thierry Breton together with European Commissioner for Competition Margrethe Vestager are preparing to introduce these laws on 2 December.

The new EU laws include extensive rules that will govern technology companies to prevent monopolies, ensure fair competition and oblige companies to do more to protect their users from illegal content and actions.

European officials have invited around 20 companies, including Microsoft, Booking, Expedia, Trivago and DuckDuckGo (DDG), to discuss these laws via online conferences. The new legislation will also affect Apple, Amazon, Google and Facebook (FB).

The DSA Digital Services Act will force technology companies to disclose to regulators how their advertising algorithms and methods work and what they do to combat hate speech and malicious content on their platforms. The DMA will include prohibitions such as: a ban on the exclusive pre-installation of proprietary applications in operating systems such as Apple Android or iOS, and a ban on the illegal dominance of trading platforms and social networks.

Thierry Breton said: "This crisis has shown the systemic nature of the problems and the role of certain platforms, which often behave as if they are too big to care about legitimate concerns about their own influence".

Also, Breton said that one of the possible consequences for technology companies that break the law may be the requirement to separate their business in the EU. However, this will be a measure of last resort if fines do not work.

BRETON Thierry

EU Commissioner for Home Market
#3714
VESTAGER Margrethe

Executive Vice President of the European Commission for A Europe Fit for the Digital Age
#3732
European Commission

#25
Amazon

#50
Google (Alphabet Inc)

#51
Microsoft

#55
Meta (Facebook)

#97
Apple

#271
Booking Holdings

#2367
Expedia Group

#651
Trivago

#666
DuckDuckGo (DDG)

#679

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Section: business

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MALKOVICH John

I am humbled to be chosen for this award, which has been given to so many wonderful actors over the past 83 iterations of the Venice Film Festival

KIMMEL James

This is yet another attack on free speech, something that has become all too familiar for us at the show, for us in the country

COMPSTON Martin

It's for Jed to say, it's not for me to say whether the show will ever end but I think it's fair to say that this is the end of the story arc that's been building since series one. Everything will come to a head on this one.

WILLIAMS Margaret

I don’t know, really. She would have to be developed in some way because I feel like I’ve changed so much

HARGITAY Mariska

I just want that invitation to go out, especially to women

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