Amazon to install palm-scanning payment system at Whole Foods
Amazon to install palm-scann...
Subscribe to Newsletter

Amazon to install palm-scanning payment system at Whole Foods

22 April 2021
4791
2 min.
3
Amazon to install palm-scanning payment system at Whole Foods

Paying with the palm of your hand

Amazon is introducing its innovative Amazon One palm scan payment system to grocery chain Whole Foods after trying it out in its Go shops. Amazon sees selling the technology to third-party companies as its next step.

Amazon (AMZN) announced on Wednesday that it is expanding its Amazon One payment system into Whole Foods shops in Seattle.

Amazon One technology was introduced by the company last September and, according to Amazon, it "makes the payment process easy and fast". Unlike Amazon Go's predecessor technology in its eponymous shops, consumers don't have to hold up their phone with the company's app, but hold their palm over the turnstile for less than a minute to scan. Although the two technologies can work together and are used in tandem in Amazon Go shops, according to the company.

Amazon says data privacy is high and believes palm scanning technology is more sensitive than other biometric alternatives such as facial recognition. According to the company, the data is encrypted and stored in a secure 'purpose-built cloud', in addition, the data is never stored on the Amazon One device itself.

Amazon plans to sell the technology to third parties, last year the company said it was in "active discussions with several potential customers", but in yesterday's press release it did not name any yet.

Expert opinion

Market analysts have yet to see significant growth in the segment that includes sales at Amazon Go and Whole Foods Market, although the grocery chain was acquired by Amazon in 2017 for a hefty sum of more than $13bn. From then until the end of 2020, this Amazon segment is the smallest and weakest growing.

The best solution, according to the expert, is a hybrid shop format that has a department for retail customers and an internal warehouse to automate the fulfilment of online orders.

Amazon is known for its ability to identify and meet customer needs. Perhaps with regard to Whole Foods and its Go shops, Amazon should separate its sales 'channels' and define a development strategy to improve service and efficiency.

Companies3 in the news

Amazon Go
1 place
Amazon
3 place
Section:
Rating companies
Instagram
17 Mention
Netflix
14 Mention
X (Twitter)
12 Mention
TikTok
8 Mention
Tesla
8 Mention
White House
7 Mention
JP Morgan Chase
7 Mention
Us Weekly
7 Mention

NEW YORK NEWS

News from GlobalNY.biz is the freshest and most relevant information about high-profile events in the region. The task of the resource's news feed is to convey to readers with maximum accuracy and objectivity information about important events in business, politics, economy, healthcare, culture and other spheres of life in New York.
GlobalNY.biz news is a coverage of economic processes taking place in New York, the latest news of public life, incidents and an overview of political events. New York news is information about the activities of small and medium-sized businesses, the work of housing and communal services and utilities, the implementation of significant projects.
The site's journalists describe not only the life of the region, but also talk about the current state of the US economy. Everything you need to know about innovations in the field of industry and agriculture, economy and power is collected in the "News" section at GlobalNY.biz.
New York news quickly informs the reader, shows the real picture and opens up hot topics. Communication with government structures and business enables us to provide our readers with reliable, information-rich material. The main page of the portal contains the key news of New York!
Alena Potapova

Development Director
Population
8173150228
Died this year
55698830
Born this year
137028980