Pinterest on the stock market

Pinterest shares were among the winners on the stock market this year in the difficult conditions of the coronavirus pandemic.

The year 2020 was a turning point for Pinterest (PINS). From its IPO in April 2019 until the end of last year, Pinterest's shares fell by more than 20%, while the S&P 500 index, in contrast, rose by 11% over the period. However, Pinterest shares have grown by 258.6% since the beginning of this year, making them one of the winners on the stock market.

In October, Pinterest reported 58% revenue growth in the third quarter and predicted 60% revenue growth in the fourth quarter.

Pinterest, like Snap, benefited from some user churn from Facebook (FB) and Twitter. The boycott of Facebook and Twitter advertisers caused users and advertisers to move to more "secure" platforms.

However, for investors to feel the benefits, the company needs to improve their monetisation. In 2019, revenue per user (ARPU) averaged $0.95, whereas as of the third quarter of 2020 the ARPU was $1.03.

Thus, this summer Pinterest entered into a very promising partnership with the e-commerce platform Shopify (SHOP).

Retailers on Shopify via the Pinterest application can quickly upload their product catalogue and receive daily tracking and sales updates. With this integration of the catalogue, users receive pictures of interest in return and can shop via the Pinterest platform.

The company actively launches educational tools to raise awareness. Facebook and Google have already gone this way, getting their advertisers through training them on how to advertise themselves on their platforms. Thanks to these initiatives, Pinterest can monetise its growing user base and show strong growth over the next 5-10 years.

Pinterest promotions

Shares may fall due to an increase in the number of coronavirus cases, which threatens to stop the global economy and cause a sharp jump in unemployment.

However, Pinterest shares could also rise. The rapid spread of the coronavirus vaccine will put an end to the pandemic and speed up the economic recovery that has already begun.