Snap Inc. is an American camera and social media company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains a number of technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016, as Snap Inc. in order to include the Spectacles product under a single company.
The founders own a combined 95% voting power (Spiegel with 48% and Murphy with 47%), which is undiluted and transferable to the other of the two when one retires or dies.
The company develops and maintains the image messaging and multimedia mobile app Snapchat, as well as develops and manufactures the wearable camera called Spectacles, a pair of smartglasses that connect to the user's Snapchat account and records videos in a circular video format adjustable in any orientation. On February 20, 2017, Snap Spectacles became available for purchase online. The company sold only 220,000 pairs of Snap Spectacles V1. The company developed and launched Spectacles V2 on April 2018 in the U.S., Canada, U.K. and France; and 13 more European countries in May 2018.