Mindbody, the leading experience technology platform for the wellness industry, has been named to Fast Company's prestigious annual list of the World’s Most Innovative Companies for the second year in a row.
Mindbody’s inclusion is largely attributed to last year’s expedited rollout of its Virtual Wellness Platform. It is an innovative live streaming and video on-demand product that was released ahead of schedule to provide fitness studio owners with additional revenue sources as they navigate in-person capacity restrictions or business closures during the pandemic.
Developed with decades of industry expertise and research, in addition to seeking feedback from current customers, Mindbody’s Virtual Wellness Platform meets the specific needs of the constantly evolving wellness industry.
The platform integrates seamlessly with Mindbody’s turn-key CRM, scheduling, point of sale and e-commerce capabilities to incorporate an exclusive paywall and secure hosting link for live stream fitness classes or video on-demand offerings. With this fluid integration, wellness businesses are now positioned to offer hybrid memberships inclusive of both in-studio and virtual experiences.
“It is an absolute honor to be recognized for this highly sought-after distinction in back-to-back to years,” said Josh McCarter, CEO of Mindbody. “The pandemic continues to cause disruptions across the fitness industry, but with innovative solutions such as our Virtual Wellness Platform, we were able to pivot alongside our customers to find creative breakthroughs in what can only be described as the most challenging environment of our times.”
The list honors the businesses that not only found a way to be resilient in the past year, but also turned those challenges into impact-making processes. These companies did more than survive, they thrived—making an impact on their industries and culture as a whole. This year’s Most Innovative Companies list features 463 businesses from 29 countries.
“Our team moved very quickly when Covid hit. We knew our customers needed a way to provide their services virtually and they needed it as soon as possible,” said Sunil Rajasekar, president of Mindbody. “We built our Virtual Wellness Platform from the ground up since we wanted to optimize it for wellness - as opposed to building a generic virtual service - and released it in weeks. Since then, we have made continuous enhancements with the goal of providing the best-in-class virtual service for our customers that is tightly integrated with rest of the platform - making it easy to use for our customers and their clients.”
Fast Company’s editors and writers sought out the most groundbreaking businesses across the globe and industries. They also judged nominations received through their application process.
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
“In a year of unprecedented challenges, the companies on this list exhibit fearlessness, ingenuity, and creativity in the face of crisis,” said said Fast Company Deputy Editor David Lidsky, who oversaw the issue with Senior Editor Amy Farley.
Fast Company’s Most Innovative Companies issue (March/April 2021) is now available online, as well as in app form via iTunes and on newsstands beginning March 16, 2021.