Founder of Spotify

Organization: Spotify

Date of Birth: 1 April 1969

Age: 55 years old

Zodiac sign: Aries

Profession: Founder



Sven Hans Martin Lorentzon is a Swedish entrepreneur and co-founder of Tradedoubler and Spotify. From 2013 to 2018 he was on the board of Telia Company. Since April 2019 he has been an expert on Sweden's immigrants' integration issues for the Moderate Party commission New Swedish Model.


As a student at the Särlaskolan primary school in Borås, Lorentzon told classmates that he wanted to sell one matchbox to every Chinese person and become a billionaire. In high school he attended the technical department of Sven Eriksonsgymnasiet, where he liked to go to parties but always put education first: if there was a party before a test he would lie that he was sick and would have to stay home.

In 1990 Lorentzon began his studies at the Chalmers University of Technology where he studied industrial economics and later finished with a master of science and engineering degree. He attended economics courses at the Gothenburg School of Business, Economics and Law. Lorentzon also studied economics at the Stockholm School of Economics and took courses in rhetoric and argumentation at Stockholm University.

In 1995 Lorentzon started an internship at a telephone company, Telia. He moved to San Francisco and worked in the AltaVista office there. In Silicon Valley he met skilled web entrepreneurs and found a job at a investment company called Cell Ventures, where he met Felix Hagnö, the son of the owners of a Swedish clothing line called Joy. In September 1999 Lorentzon and Hagnö founded Netstrategy, which would later become the leading European marketplace Tradedoubler. The company soon became commercially profitable and socially acclaimed: in 2001 it won the Swedish Guldmusen prize for "IT-rookie of the Year", the Swedish Trade Council in the United Kingdom prize "Achievement Award" in 2002 for Swedish companies that have been the most successful in the UK over the past year, and the Swedish "Export Hermes" prize in 2004 for the best Swedish exporting company. Lorentzon then moved to Germany. Web sales peaked and in 2005 he sold his Tradedoubler option for US$70 million. He admitted the role of luck in this success. Lorentzon moved back to Sweden after ten years abroad. In March 2006 Tradedoubler bought advertising service Advertigo, created by Daniel Ek. Ek and Lorentzon quickly became friends, finding that they had common experiences of depression because of unexpected wealth and a lack of purpose.

From April 2013 — March 2018 Lorentzon served as a member of the board of directors at Telia, where he also owned 230,000 shares.


In April 2006 Ek and Lorentzon decided to start a new company. Lorentzon left the board of Tradedoubler and gave one million euros to Ek. In June 2006 Spotify was registered. Spotify was started as a music streaming service earning its profits from online advertising, a business that they both knew very well.

Lorentzon spent his own money on developers' salaries, offices, and renting music licenses. They tried to attract investor money, but Lorentzon was not satisfied with the terms with which they were offered to cooperate. Because of these unplanned expenses, Lorentzon's share in Spotify turned out to be the largest. His option was estimated at more than US$ 4 billion; he holds 43.3% voting rights and owns 12.7% shares. Hagnö decided to join in his former colleague's venture, and owns 6.6% of the shares worth US$1.5 billion.

Lorentzon was a chief executive officer from 2006 — 2013 and a chairman of board of directors from 2008 — 2016, until Ek took over these roles. In interviews Ek and Lorentzon claim that they are best friends and there has not been a day since 2006 when they did not speak at least once a day. Lorentzon is responsible for developing the company's future goals and development strategy, budget, salaries, verification of legal and annual financial reports.

Personal life

Lorentzon was born on 1 April 1969 in the south of Sweden in the village of Åsenhöga, in the Gnosjö region of Småland province. In February 1970, his family moved to Borås, and he grew up in the Hestra quarter. His mother, Brita (born 21 September 1936), worked as a teacher, and his father, Sven, (born 1 July 1932) was an economist. Lorentzon has two older siblings. He has lived in Vasastan, Stockholm, since 2005. He also owns an apartment in the ski resort community of Åre.

Lorentzon has attention deficit hyperactivity disorder.

Rating GlobalNY.biz

Takes place
Takes place
In rating
Takes place
In rating

Born in one day

Date of Birth: 01.04.1969. Age: 55. Zodiac sign: Aries.
(Rooster) .
Horoscope Aries: horoscope for today, horoscope for tomorrow, horoscope for week, horoscope for month, horoscope for year.
Days left until next birthday: 280 Days.
American film director
1 place
English broadcaster
2 place
American diplomat
3 place
American television personality
4 place
the junior United States Senator
5 place

Profile statistic

Companies rating
Major League Baseball (MLB)
70 Persons
National Football League (NFL)
40 Persons
National Basketball Association (NBA)
36 Persons
Morgan Stanley
20 Persons
Ultimate Fighting Championship (UFC)
20 Persons
19 Persons
United States House of Representatives
17 Persons
White House
16 Persons
15 Persons
Foot Locker
14 Persons
GlobalNY.biz pays special attention to the activities of famous people: politicians, officials, businessmen, bankers, cultural and sports figures. Their opinion largely determines the development of political, social and economic life in New York. The section is constantly edited by our journalists for the relevance of information. Here you can find information about CEOs and presidents of top New York companies, officials and public figures who play a key role in the development of the region.
The goal of the project is to create a comfortable information space for all market actors, as well as to acquaint the readership with business people in New York.
We have created an impressive database of people in New York, which contains information about a career path, education and other important information about a person.
Thanks to automatic counting of the number of mentions of a person in the news sections " New York News ”and“ New York Press Releases ”on the portal the rating of popularity and influence of persons is formed. The GlobalNY.biz team monitors rating changes and rewards project participants for their success. In general, the rating of participants is based on an in-depth analysis of the activity of PR services of famous people, and also reflects the qualitative state of the information field formed by the media and press services around the organization.
Business People of New York is a project about people who, through their ideas, words and deeds, have a great influence on the development and prosperity of New York.
Alena Potapova

Development Director
Died this year
Born this year