European Commission starts looking into Facebook's acquisition of Kustomer
European Commission starts l...
Subscribe to Newsletter

European Commission starts looking into Facebook's acquisition of Kustomer

3 August 2021
2 min.
European Commission starts looking into Facebook's acquisition of Kustomer

Facebook and Kustomer

The European Commission (EC) on Monday began examining the impact on the European market of Facebook's acquisition of Kustomer, headquartered in New York, which specialises in creating tools to facilitate the online customer experience. This was announced by the European Commission's press service on Monday. The EU antitrust regulator has expressed concern that the deal could further reinforce Facebook's dominant position in the EU digital market.

"The European Commission has launched a detailed investigation to assess the proposed transaction under European merger law. The EC is worried that the deal could reduce competition in the online customer service software market. The European Commission is also worried that the deal could further strengthen Facebook's position in the online advertising market and that the deal would increase the significant amount of data available to Facebook to personalise online advertising," the EC said in a statement.

"It is crucial to carefully assess problematic acquisitions by companies that already dominate the market. This is particularly true in the digital sector, where Facebook has a leading position in both online advertising and in the market for channels to host these ads, such as WhatsApp, Messenger or Instagram," the EC press office quoted European Commission deputy head Margrethe Vestager as saying.

After an investigation, the European Commission could ban Facebook from implementing the deal or approve it on condition that Facebook relinquishes a number of assets acquired as part of it.

Facebook announced an agreement to acquire Kustomer at the end of November last year. The amount of the deal was not announced, but, according to The Wall Street Journal's sources, it was just over $1 billion. Facebook representatives said that they intended to "improve and update the product offered by Kustomer" and thereby please users of the service.

Persons1 and Companies5 in the news

Executive Vice President of the European Commission for A Europe Fit for the Digital Age
1 place
2 place
4 place
Rating companies
15 Mention
14 Mention
13 Mention
10 Mention
Ford Motor Company
10 Mention
JP Morgan Chase
9 Mention
X (Twitter)
8 Mention


News from is the freshest and most relevant information about high-profile events in the region. The task of the resource's news feed is to convey to readers with maximum accuracy and objectivity information about important events in business, politics, economy, healthcare, culture and other spheres of life in New York. news is a coverage of economic processes taking place in New York, the latest news of public life, incidents and an overview of political events. New York news is information about the activities of small and medium-sized businesses, the work of housing and communal services and utilities, the implementation of significant projects.
The site's journalists describe not only the life of the region, but also talk about the current state of the US economy. Everything you need to know about innovations in the field of industry and agriculture, economy and power is collected in the "News" section at
New York news quickly informs the reader, shows the real picture and opens up hot topics. Communication with government structures and business enables us to provide our readers with reliable, information-rich material. The main page of the portal contains the key news of New York!
Alena Potapova

Development Director
Died this year
Born this year