+27 C°
Traffic jam:   4

McDonald's began testing artificial intelligence on McDrive

4 June 2021
2 min.
McDonald's began testing artificial intelligence on McDrive

Artificial intelligence

McDonald's has announced that it will begin testing artificial intelligence technology for customer service on McDrive at 10 restaurants in Chicago. Using a voice assistant instead of staff will allow McDonald's to reduce costs.

McDonald's CEO Chris Kempczinski said Wednesday at Alliance Bernstein's Strategic Decisions conference that a voice assistant with artificial intelligence (AI) technology will take orders from McDrive customers at its 10 restaurants.

This represents the company's next step in automating service in its restaurants, after McDonald's restaurants around the world began to feature electronic signage to take customer orders.

Taking orders at McDrive by voice assistant became possible after McDonald's acquired Apprente in September 2019. Apprente specialises in developing voice-activated AI technology for fast-food businesses.

Kempczinski said restaurants using this voice ordering technology have an order accuracy rate of around 85%.

McDonald's aims to reduce staff costs and improve staff service. The success of this technology will depend on how well the artificial intelligence recognises the speech of people with different accents, given the multinational nature of the company's customers.

Kempczinski said it would probably take more than a year or two to fully implement the technology. It will probably take that period to test and improve the technology.

In an interview with CNBC, Kempczinski said McDonald's also plans to improve kitchen automation, but that would require a big investment, so those improvements could be implemented in the next five years. Chris said: "We're nowhere near what break-even has to be in terms of labour costs to make it a good business decision for franchisees".

The latest quarter reported by McDonald's is Q4, ending in December 2020.

At the same time, McDonald's digital sales through the app in the US were up 5.5%.

McDonald's management predicts that global sales in 2021 will "grow and surpass 2019's figures".

McDonald's shares are up 8.95% since the start of 2021 and 24.6% in the last 12 months, up 13.6% in the last quarter.

Persons1 and Companies2 in the news

President and CEO
1 place
1 place
2 place


Rating companies
69 Mention
68 Mention
66 Mention
56 Mention
Dow Jones
53 Mention
50 Mention
36 Mention


News from GlobalNY.biz is the freshest and most relevant information about high-profile events in the region. The task of the resource's news feed is to convey to readers with maximum accuracy and objectivity information about important events in business, politics, economy, healthcare, culture and other spheres of life in New York.
GlobalNY.biz news is a coverage of economic processes taking place in New York, the latest news of public life, incidents and an overview of political events. New York news is information about the activities of small and medium-sized businesses, the work of housing and communal services and utilities, the implementation of significant projects.
The site's journalists describe not only the life of the region, but also talk about the current state of the US economy. Everything you need to know about innovations in the field of industry and agriculture, economy and power is collected in the "News" section at GlobalNY.biz.
New York news quickly informs the reader, shows the real picture and opens up hot topics. Communication with government structures and business enables us to provide our readers with reliable, information-rich material. The main page of the portal contains the key news of New York!
Alena Potapova

Development Director