Tablet sales

The global market grew 28% year-on-year in the fourth quarter of 2020 on the back of strong demand for entertainment devices during the holidays and continue work/study at home.

Strategy Analytics calculates that 62.5 million tablets were sold in the fourth quarter of 2020 and 188.3 million for the full year. By comparison, 48.6 million tablets were sold in the fourth quarter of 2019 and 160.3 million for the full year 2019. In other words, the growth in the fourth quarter was 28%, and if you compare the figures for the full year, the growth is 18%.

The obvious reason for the increase in sales is the restrictions imposed due to the pandemic. They have led to a huge number of people working, studying and having fun remotely.

The leader among manufacturers is Apple. The manufacturer accounted for 29.7% of tablets sold in the fourth quarter. If we take the data for the whole year, Apple's share is 30.6%. In 2019, the company owned 27.7% of the tablet market.

Second place goes to Samsung. The South Korean manufacturer accounted for 13.6% of all global tablet sales in 2019 and 16.3% in 2020.

Next comes Amazon. The largest online retailer's share of the tablet market is 10.7%. A year ago it was 10.0%.

Lenovo and Huawei are also in the top five, with shares of 8.9% and 5.5% respectively. In 2019, Lenovo tablets accounted for 5.2% of all sales and Huawei tablets for 8.7%.