Description
Strategy Analytics developed a passive data application to observe consumers engaging with their smartphones in real-time. Three components, the application itself, which resides on a smartphone, an opt-in consumer panel, and a back-end big data analytics environment, form the working foundation of the AppOptix Mobile Intelligence Platform. This platform provides a best-in-class architecture to observe the complex and evolving mobile behaviors that historically were measured via self-reported survey responses which were highly inaccurate and at best offered a static view of the behavior.
Strategy Analytics has been helping Global 500 companies chart prosperous routes through complex technology markets for over 40 years. ... presence allows to understand regional markets, and conduct primary research and manage consulting projects with a high degree of control and, as a result, impeccable data integrity.
