Kohl's reinvents itself
Kohl's has faced a challenging year and survived by reinventing itself. In addition to introducing gender-neutral clothing and clothing for the differently-abled, Kohl's has created a Discover Kohl's section that focuses on fashion trends by women for women. The section features seasonal fashions highlighting different audiences' personalities and styles, which helps Kohl's stand out in the competitive retail industry.
Despite the volatility of the market, Kohl's has continued to give back to its community. Through its Discover Kohl's section, Kohl's features products that give back to non-profit organizations like Ivory Ella, Yoobi, and Teleties. Kohl's has also committed to donating more than $2 million to eight different Milwaukee Hometown Partners, with plans to give back $20 million through 2025. Additionally, Kohl's has donated $150,000 to the American Red Cross to aid in relief for Hurricane Ian, as well as $5 million to over 150 different non-profits nationwide through its Community with a Heart Program.
Kohl's ethical standards have been recognized by Ethisphere for the fifth year in a row. Kohl's is one of three retail businesses to receive this award, which demonstrates its commitment to upholding the highest standards of integrity and performance. Even after recent layoffs affecting its marketing and merchandising departments, Kohl's still manages to issue dividends to investors and donate to charitable causes like Hunger Task Force in Milwaukee.
Overall, Kohl's is a company that not only survived a tumultuous year but has also managed to give back to its community and uphold ethical standards. These efforts help Kohl's stand out in the retail industry and attract customers who value social responsibility and inclusivity.