Description
Ivory Ella is an online for-profit clothing store owned by CEO John Allen and five other co-founders affiliated with Save the Elephants, an organization specializing in wildlife conservation of elephants. Ivory Ella sells clothing and accessories, donating a portion of the proceeds to the nonprofit organization. Named after Ella, an elephant in Amboseli National Park, the company donates to end ivory trade and preserve elephant ivory.
History
CEO John Allen and co-founder Jacob Casaldi first founded Ivory Ella in Connecticut. Allen noticed that the elephant ring from his former workplace Boho Outfitters sold better than anything else, so they opened their new brand because of how much the media was talking about elephants.
The company was launched in 2015. Ivory Ella has been hesitant but is willing to join the market in Amazon, in case another situation like COVID-19 happens. They are concerned that another pandemic might affect their sales again.
