Hearst today announced that Jessica Hogue has been named Hearst chief data officer, consumer media. The announcement was made by Hearst President and Chief Executive Officer Steven R. Swartz and Hearst Executive Vice President and Chief Operating Officer Mark Aldam. Hogue starts in this new role March 6.

Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, which include Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets.

“Jessica has a diverse yet deep background in digital data management roles, and we are thrilled to have her leading our efforts in this vital area of our consumer businesses,” said Aldam.

Hogue joins Hearst from Innovid, where she was most recently general manager of measurement and analytics and developed the company's measurement vision and strategy. She also managed teams supporting consumer packaged goods, automotive and telecommunications marketers.

Prior to joining Innovid in 2019, Hogue spent over 12 years at Nielsen in various roles, including senior vice president for digital, product leadership and client solutions. Hogue oversaw digital revenue and partnerships, working with the largest U.S. media companies, digital platforms and global marketers.

"Hearst's consumer media businesses represent a unique and expansive audience across the portfolio of newspapers, magazines and television stations,” Hogue said. “I'm thrilled to join the leadership team at this pivotal time to help build an innovative data strategy to power consumer experiences."

Hogue is a board member of the Community-Word Project, a New York City-based nonprofit that aims to empower students’ voices through the creative arts. Hogue completed her executive MBA at Jack Welch Management Institute. She holds a bachelor’s degree from Pepperdine University and a master’s degree in journalism from Columbia University.