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Advertising and media

Advertising and media

New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization
12 June 2021
964
Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. 
News Corp To Acquire Houghton Mifflin Harcourt Books & Media Segment
30 March 2021
1947
News Corp announced today that it has entered into an agreement to acquire the Books & Media segment of Houghton Mifflin Harcourt (HMH Books & Media). The business will be operated by HarperCollins Publishers, a News Corp subsidiary. HMH Boo
Condé Nast appoints Alexi McCammond Editor-in-Chief of Teen Vogue
6 March 2021
1914
In the fourth edition, Condé Nast named Alexi McCammond as editor-in-chief of Teen Vogue. McCammond was most recently a political reporter for Axios, where she was the lead reporter for 2020 covering Joe Biden's presidential campaign. In
Dan’s Papers, quirky East End publication, acquired by Schneps Media
4 September 2020
2031
Dan’s Papers, the quirky East End paper which in June bought the Ron Perlman-owned weekly The Independent, has itself been acquired by weekly newspaper chain Schneps Media, has learned. With the June acquisition, the Independent stopped i

NEW YORK PRESS RELEASES


GlobalNY.biz Press Releases are the latest news from New York companies.
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Alena Potapova

Development Director