New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization
12 June 2021
Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability.
30 March 2021
News Corp announced today that it has entered into an agreement to acquire the Books & Media segment of Houghton Mifflin Harcourt (HMH Books & Media). The business will be operated by HarperCollins Publishers, a News Corp subsidiary. HMH Boo
6 March 2021
In the fourth edition, Condé Nast named Alexi McCammond as editor-in-chief of Teen Vogue. McCammond was most recently a political reporter for Axios, where she was the lead reporter for 2020 covering Joe Biden's presidential campaign. In
4 September 2020
Dan’s Papers, the quirky East End paper which in June bought the Ron Perlman-owned weekly The Independent, has itself been acquired by weekly newspaper chain Schneps Media, has learned. With the June acquisition, the Independent stopped i
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