+7 C°
Traffic jam:   0

Mars announces M&M's advertising characters will become more modern

21 January 2022
1 min.
Mars announces M&M's advertising characters will become more modern

Revamped characters

US company Mars will update the look of the characters used in its M&M's chocolate advertisements, making them more modern and inclusive. A statement to this effect has been published on the Mars website.

As noted by NBC TV, the colour of "arms" and "legs" of M&M's characters has changed. Previously they were flesh-colored, but now the designers have decided to make them more neutral, close to white.

What's more, the footwear of some advertising characters, mostly female, has been changed. High-heeled boots, which were previously "worn" by the green candy, were replaced by trainers, while the brown candy's shoes got a lower and more comfortable heel. According to Mars spokesperson Jane Hwang, together the two characters will become "a force for supporting women".

In addition to the external changes, the voices and characters of the advertising characters have also been updated to be "more inclusive, welcoming and unifying". At the same time, the company promises that the characters will retain their inherent "wit and sense of humour". In addition, Edweek quoted Hwang as saying, M&M's characters will no longer be addressed to reflect their gender identity.

Persons1 and Companies3 in the news

Global Marketing Vice President at Mars
1 place
2 place
Source foto:


Rating companies
195 Mention
Dow Jones
138 Mention
78 Mention
66 Mention
66 Mention
60 Mention
45 Mention


News from GlobalNY.biz is the freshest and most relevant information about high-profile events in the region. The task of the resource's news feed is to convey to readers with maximum accuracy and objectivity information about important events in business, politics, economy, healthcare, culture and other spheres of life in New York.
GlobalNY.biz news is a coverage of economic processes taking place in New York, the latest news of public life, incidents and an overview of political events. New York news is information about the activities of small and medium-sized businesses, the work of housing and communal services and utilities, the implementation of significant projects.
The site's journalists describe not only the life of the region, but also talk about the current state of the US economy. Everything you need to know about innovations in the field of industry and agriculture, economy and power is collected in the "News" section at GlobalNY.biz.
New York news quickly informs the reader, shows the real picture and opens up hot topics. Communication with government structures and business enables us to provide our readers with reliable, information-rich material. The main page of the portal contains the key news of New York!
Alena Potapova

Development Director
Died this year
Born this year