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Marketing Manager, New York, NY 10261 Remote

UnitedHealth Group
16 May 2020 Years
225
Section: Marketing, Advertising, PR
Vacant position: Marketing Manager, New York, NY 10261 Remote
Organization: UnitedHealth Group
District:
Requirements for applicants:

Bachelor’s Degree or higher.

Minimum of 3+ years of professional experience in a marketing and/or analytical role.

At least 1 year of experience implementing, maintaining and reporting key metrics.

At least 1 year of experience measuring the entire customer journey and attributing it to marketing activities such as lead generation, sales enablement, and customer renewals.

At least 1 year of experience running campaigns through paid or social media channels (Facebook, Google AdWords, LinkedIn, and other paid marketing tools).

Preferred Qualifications

A desire to work at a fast-growing health tech company.

Passion for mental health is a plus.

Thoughtful communication, confidence, reliability, & grit.

Collaborative and outcome-oriented.

A strong sense of ownership in your work and the company’s health; high attention to detail and critically thought through solutions.

Experience managing a team of vendors and freelancers such as SEO and AdWords consultants, content marketing writers, and web developers.

Aptitude for marketing & sales software like Microsoft Dynamics or other CRM platforms, Hubspot, Google Analytics, Optimizely, etc.

Тechnical savvy with the ability to surface insights from data; experience using Analytics & BI tools like Google Analytics and Optimize.

Reliable, strong work ethic, and self-motivation with the ability to manage multiple projects at the same time in a fast-paced environment.

A bias toward creating scalable solutions in day to day efforts and strategic initiatives.

A strong moral compass and commitment to Genoa Healthcare Telepsychiatry’s core values:

Mission-driven: We are motivated, above all, by our mission to increase access to behavioral healthcare.

Emotional intelligence: We deeply value emotional intelligence and the natural instinct to treat others kindly.

Autonomy: We hold a high standard for excellent work, but offer ample independence to achieve goals in our own individual ways.

Equality: We treat each other equally, always seeing the merit in others' perspectives no matter who presents them.

Goal-oriented: We work hard to crystallize goals, create collaborative strategies, and reach stretchy but achievable goals.

Transparency: We communicate openly – with a bias toward a democratic dialogue.

Duties:

In this role, you will develop and execute a thoughtful, data-driven marketing strategy. You will build the infrastructure and processes necessary for effectively measuring and optimizing marketing efforts, create robust analytical datasets that ensure targeted expansion, and support growth efforts through innovative brand and trade initiatives. You will collaborate on a regular basis with cross-functional teams to develop deft audience insights and strategy, expanding the value of Genoa Telepsychiatry’s products and services amongst strategic communities.

As the Marketing Manager, you will:

Identify, analyze, and execute existing and new digital marketing channels to drive the growth of our community of psychiatric providers and community mental health centers.

Build out dashboards and infrastructure to track and optimize all marketing efforts efficiently.

Own well-structured datasets (ie CPA/LTV/ROI) across all marketing channels; educate & empower others to conduct quantitative analysis.

Plan and create a full customer lifecycle marketing strategy for acquisition, conversion, and retention.

Support SEO and content marketing efforts to drive the growth of website traffic and engagement.

Contribute to ongoing brand, trade, & thought leadership initiatives spanning across presentations, speaking engagement, content, webinars, etc.

Manage social media community (Facebook, Twitter, LinkedIn).

Manage and optimize all paid media campaigns across Google AdWords, LinkedIn, Facebook, and other platforms.

Design, execute, segment, and analyze the performance of email campaigns to psychiatric provider and community mental health clinic communities.

Write and/or recruit writers to create blog articles about telepsychiatry and community health settings.

Work closely with existing Product Marketing Manager on our team to:

  • Support analysis and understanding of customer personas and experience to inform marketing strategies;
  • Support initiatives across customer engagement with quantitative analysis to reduce churn among live customers;
  • Oversee website efforts across traffic growth, content development, and SEO strategy; create data-driven initiatives to improve our web traffic optimization, conversions, and engagement.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Working conditions:

Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.

Additional contacts: http://www.unitedhealthgroup.com/
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