In 2019, the well-known Disney+ service was introduced to everyone. The management of Walt Disney decided to reorganize its structure and focus on streaming and direct selling content to people. For this purpose, the company will establish a department for the distribution of media and entertainment content.
The management of The Walt Disney Company has announced plans for a broad structural reorganisation of its entertainment and media departments, with the aim of developing its D2C strategy (production, promotion and sale of content directly to the consumer, without the involvement of intermediaries), as well as the streaming direction.
The streaming server has recently shown very good results, it is also worth considering the company's plans to accelerate its D2C business, and Disney is strategically positioning itself to better support its growth strategy and increase shareholder value.
The CEO Bob Chapek said: "The separation of content creation and distribution will allow us to be more efficient and faster in producing the product that our customers want in a way that is more convenient for them to receive".
Media attention was drawn to the fact that Disney has decided to restructure its streaming services with a bias towards streaming services just one year after the launch of Disney+, where the number of subscribers has reached 60 million during this time.
In order to achieve this goal, it is planned to establish a media and entertainment content distribution department, whose employees will deal with monetization and streaming issues. Karim Daniel was given the opportunity to lead the department.
Daniel said: "I am very pleased that I was able to lead this new organisation at such an exciting moment in the company's history. And I am grateful to Chapek. It will be an amazing experience to work with such an incredible company. I hope that we will have a great success, by the way, which we have already achieved at D2C".