12:27
Traffic jam:   4
$
92.5919
100.2704

Code3 Wins Gold at 2022 Stevie Awards for Best Use of Social - COVID-19 Response

30 April 2022
3038
3 min.
1
Code3 Wins Gold at 2022 Stevie Awards for Best Use of Social - COVID-19 Response

Code3, an award winning Performance marketing company has won best use of Social Media - COVID-19 related Gold at the 2022 Stevie Awards. The winning work was for Direct Relief, in Partnership with Facebook to Boost Vaccine Acceptance in the US through short and smart creative campaigns.

The winners were determined by the average scores of more than 250 professionals worldwide in the three-month judging process. Learn about the judging and awards process here. Code3 will be recognized with these awards in the 20th Annual Business Awards®

Since the beginning, the CDC claims getting the COVID-19 vaccine can slow the spread of the virus and put an end to the pandemic. To combat widespread hesitation and make a difference, Code3 partnered with Direct Relief and Facebook’s Insights for Impact team to generate short creative campaigns to build confidence in the COVID-19 vaccine in the United States. The campaign ran from December 2020-June 2021 and targeted adults ages 18-40 in states considered to have mid- to low-vaccine acceptance. Code3 focused on three messages that encouraged people to get the vaccine. A call-to-action response was paired with each message, encouraging users to ask their doctor about the vaccine.

There were three sets of messaging that showcased getting the vaccine not only protects yourself, but your family and community as well. Second set used social norming dates visualization to show acceptance rates of the vaccines. The third set of messaging worked best at providing facts and demystifying false information about the vaccine. It showed that COVID-19 vaccines are safe and important for preventing the spread.

“We are thrilled to win a Gold Stevie for our creative work with Direct Relief. I’m so proud of the work the whole team did to spread awareness around the Covid-19 vaccine and inspire people to take action and get vaccinated. We were able to reach over 2 million people and a post-campaign analysis showed 79.6K people were helped by this campaign,'' said Aislinn Shelvin, Creative Director, Code3.

The complete lists of Gold, Silver, and Bronze Stevie Award winners by category will be published on the ABA website at http://www.StevieAwards.com/ABA on April 28th.

For more details, please contact Shalanna Clark, shalanna.c@code3.com, ‪(214) 810-3299‬

About Code3, Where Brands Win™

Code3 is a performance-driven digital marketing agency operating at the intersection of media, creative, and commerce. We exist to accelerate growth for our clients across the most powerful platforms to drive results at scale. Code3 delivers best-in-class digital marketing services with quality, efficiency, and speed at the forefront of our partnerships. Our teams are fully immersed in their client’s businesses and are personally committed to their development, growth, and success. Today’s landscape demands brands and advertisers be everywhere at all times. At Code3, we make this possible with a complete service offering that lives under one roof.

Contact Code3

Shalanna Clark
‪(214) 810-3299‬
https://www.code3.com

Companies1 in the news

Meta (Facebook)
1 place
Section:

Discussion

NEW YORK PRESS RELEASES


GlobalNY.biz Press Releases are the latest news from New York companies.
Official press releases of New York companies are regularly published on the resource. You can find out the latest news of enterprises in the corresponding section on the main page. Placing press releases is a traditional and effective way to promote your business. It allows organizations to announce themselves and their products and services to the widest possible audience. In this case, the informational occasion can be anything: attracting people to an event or conference, highlighting new products or personnel appointments. If you set a goal to draw attention to your information, then GlobalNY.biz will become your reliable assistant in this matter. Thanks to the portal, your press release will be seen by reviewers of leading Internet publications, clients and partners.
GlobalNY.biz allows representatives of companies and organizations in New York to independently post a press release when registering on the resource. The most important feature of GlobalNY.biz is that all publications of New York companies fall into the archives and will be available from the search for a long time. You just need to add the press release to the news feed.
GlobalNY.biz offers its customers a subscription service that allows companies to regularly publish press releases on favorable terms. In addition, the business portal makes it possible to more fully tell about the life of the company by adding photos and videos, personas and employee quotes. All information materials have active links and will lead potential customers to your resource.
Alena Potapova

Development Director
Population
8112614533
Died this year
14241051
Born this year
35035506