Brad Parscale is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. On September 30, 2020, he provided a statement to Politico announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress."
Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."
Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.
In January 2017, Parscale, along with senior Trump aide, Nick Ayers, launched America First Policies, an organization that promotes President Trump's agenda and White House initiatives.
Early life and education
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974, age 28. In 1990, he ran unsuccessfully for state attorney general, both times as a Democrat. Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita. In the 1990s, Dwight Parscale was the CEO of NewTek, a computer products company.
Parscale, who is 6 ft 8 in (203 cm), played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994. He then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio. His father relocated NewTek to San Antonio while Parscale was playing basketball there.
Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship. He transferred to Trinity University, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.