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Position: Chief Executive Officer of Annalect

Organization: Annalect

Profession: Chief Executive Officer


Slavi Samardzija has worked with leading global brands in a wide variety of industries (B2B and B2C: Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services) and has in-depth knowledge and hands-on experience in customer profiling; market segmentation; behavioral modeling; social media (text) mining; site-side analytics; brand valuation, search analytics; speech analytics; and overall media performance assessment with on-going testing and optimization recommendations.

His entrepreneurial spirit and a great passion for innovation resulted in the creation of scalable and lasting analytic solutions, including BrandSnap, Test Lab, Listening Platform and Decision Track. For his contribution to clients and the industry, Slavi has received recognition and numerous awards, most notably DM News 40 Under 40, DMEF’s Rising Star, and Atticus Merit for original thinking in Digital Communications. He is a frequent speaker at leading industry events.

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This new Comscore integration gives us unprecedented visibility into the consumer journey – and that translates to a singular degree of precision in targeting audiences and creating end-to-end consumer experiences...
5 March 2021


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GlobalNY.biz pays special attention to the activities of famous people: politicians, officials, businessmen, bankers, cultural and sports figures. Their opinion largely determines the development of political, social and economic life in New York. The section is constantly edited by our journalists for the relevance of information. Here you can find information about CEOs and presidents of top New York companies, officials and public figures who play a key role in the development of the region.
The goal of the project is to create a comfortable information space for all market actors, as well as to acquaint the readership with business people in New York.
We have created an impressive database of people in New York, which contains information about a career path, education and other important information about a person.
Thanks to automatic counting of the number of mentions of a person in the news sections " New York News ”and“ New York Press Releases ”on the portal the rating of popularity and influence of persons is formed. The GlobalNY.biz team monitors rating changes and rewards project participants for their success. In general, the rating of participants is based on an in-depth analysis of the activity of PR services of famous people, and also reflects the qualitative state of the information field formed by the media and press services around the organization.
Business People of New York is a project about people who, through their ideas, words and deeds, have a great influence on the development and prosperity of New York.
Alena Potapova

Development Director