DEJORIA
John

• 1. Career

John Paul Jones DeJoria is an American entrepreneur, self-made billionaire, and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. DeJoria has been described as a living example of the American Dream due to his rise from homelessness to success in business.

Career

DeJoria spent two years in the United States Navy, serving on the USS Hornet. After that, he held a series of jobs including janitor, door-to-door encyclopedia salesman, and insurance salesman.

DeJoria entered the world of hair care as an entry-level employee of Redken Laboratories. He was fired from this position. In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700 and while living in a 20-year-old Rolls-Royce automobile.

DeJoria co-founded the Patrón Spirits Company in 1989, is a founding partner of the House of Blues nightclub chain, and has interests in Madagascar Oil Ltd., Pyrat Rum, Smokey Mountain Bison Farm, llc, Ultimat Vodka, Solar Utility, Sun King Solar, Touchstone Natural Gas, Three Star Energy, Diamond Audio, a Harley-Davidson dealership, a diamond company (DeJoria), mobile technology developer ROK AMERICAS, the John Paul Pet Company which does hair and personal grooming for animals, and J&D Acquisitions LLC, the parent company for the Larson, Striper, Triumph, Marquis and Carver boat companies formed with Minneapolis-based investor Irwin L. Jacobs. In 2008, DeJoria became an advisory board member for The Beauty Channel; a streaming beauty and fashion-focused television station.

DeJoria has been active in the film industry as an executive producer and actor. He made a cameo appearance as himself, in the 2008 comedy You Don't Mess with the Zohan, and also in The Big Tease as the fictional John Paul Mitchell. DeJoria also made a cameo appearance in the Showtime series Weeds season 2. He narrated and appeared in television commercials for Patron in November 2011. He appeared on the November 1, 2013, broadcast of the ABC reality series Shark Tank as a guest investor, replacing series regular Robert Herjavec. With a 2017 net worth of US$3.1 billion, he is the 3rd richest "shark" of all time on the show, behind series regular Mark Cuban (2017 net worth: US $3.3 billion) and fellow "guest shark" Sir Richard Branson (2017 net worth: US $5.1 billion).

In 2018, DeJoria co-founded ROKiT Group alongside business partner Jonathan Kendrick. Since their start in 2018, DeJoria and Kendrick have expanded ROKiT Group, creating brands such as ROKiT Phones, ROKiT Telemedicine, ROKiT Drinks, and more.