04:04
+5 C°
Traffic jam:   0
$
77.1657
91.7809

Facebook launches dynamic advertising for video streaming platforms

7 April 2021
1758
2 min.
6
Facebook launches dynamic advertising for video streaming platforms

New advertising tool

Facebook shares rose on Monday as the company launched a new advertising tool for streaming video platforms such as Netflix, Disney and others. Facebook's algorithms will offer social network users targeted content from these platforms, which should improve ad conversions and increase the number of subscriptions.

Facebook (FB) shares hit a new high of $308.9, up 3.43% on Monday amid news of the launch of another dynamic advertising tool.

While Facebook's new advertising tool targets a fairly limited number of advertisers among global streaming video companies, the audience of potential viewers for their platforms is huge.

Thus, Facebook can take advantage of the growing worldwide popularity of streaming services such as Netflix (NFLX), Disney (DIS), Google's YouTube (GOOGL, GOOG), Amazon Prime Video (AMZN) and others. In addition, in addition to international companies, there are often national streaming video services in each country. With the spread of the Internet, people are increasingly abandoning satellite and cable television in favour of subscriptions to such services.

Given the diverse content of these streaming services thousands of different movies, TV series and shows targeting advertising to potential customers can be a challenge.

Thanks to artificial intelligence algorithms, Facebook is able to offer dynamic ads to its social network users, specifically content that will potentially interest them. Facebook's algorithms will assess users' preferences and manifested interests, such as which pages or groups they choose, which actors and stars they are interested in, in order to offer targeted ads for the streaming service with relevant content.

Also, Facebook pointed to a recent Kantar study that found 64% of users of streaming services make a subscription decision based on a wide range of content.

"We want to help streaming platforms increase sign-ups and help audiences find the movies and TV shows they want to see", Facebook said.

The global social media leader said this new advertising tool was tested by Brazilian subscription video service Globoplay, which has seen good results in promoting its content to Facebook audiences.

Companies6 in the news

Globoplay
1 place
Netflix
3 place
Facebook
4 place
Amazon
6 place
Section:

Discussion

Rating companies
Tesla
52 Mention
Apple
51 Mention
Amazon
49 Mention
Nasdaq
46 Mention
Dow Jones
40 Mention
Facebook
38 Mention
White House
31 Mention

NEW YORK NEWS

News from GlobalNY.biz is the freshest and most relevant information about high-profile events in the region. The task of the resource's news feed is to convey to readers with maximum accuracy and objectivity information about important events in business, politics, economy, healthcare, culture and other spheres of life in New York.
GlobalNY.biz news is a coverage of economic processes taking place in New York, the latest news of public life, incidents and an overview of political events. New York news is information about the activities of small and medium-sized businesses, the work of housing and communal services and utilities, the implementation of significant projects.
The site's journalists describe not only the life of the region, but also talk about the current state of the US economy. Everything you need to know about innovations in the field of industry and agriculture, economy and power is collected in the "News" section at GlobalNY.biz.
New York news quickly informs the reader, shows the real picture and opens up hot topics. Communication with government structures and business enables us to provide our readers with reliable, information-rich material. The main page of the portal contains the key news of New York!
Alena Potapova

Development Director