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Description

Globoplay is a Brazilian subscription video on demand service owned by Grupo Globo. It was created on October 26, 2015, and launched in Brazil on November 3 of the same year. In 2020, it reached the milestone of 20 million registered users and became the most used national streaming service in Brazil.

Programming

Globoplay offers video streaming or on-demand content of programs from Rede Globo's archived library as well as original programs and exclusive international programs. Live broadcasting of Rede Globo and some of his affiliates is also available, albeit users have to configure their accounts so the location is inside of the allowed broadcasting area, composed of 47 affiliates operating inside 22 of the 26 brazilian states. If someone has their account configured to have a location outside of those affiliates, or if it lives outside Brazil and straight doesn't have configured a specific location, the live broadcasting feature automatically becomes unavailable.

Original programming

The service has already announced that it intends to invest in projects focused solely on the digital platform, with exclusive content. The first sample was the release of a special of the telenovela Totalmente Demais in 2015 and a spin-off of it in 2016.

Since 2017, to promote the reality television show Big Brother Brasil, Globoplay streams - in conjunction with the website GShow - the program #RedeBBB and the following year, after the ending of the 18th season, the special BBB18: Fogo no Parquinho.

In August 2018, it was announced that Globoplay would distribute original content series commissioned by Rede Globo exclusively for the service. The first slate of series released that year under the "Globoplay Originals" banner included Além da Ilha, Assédio and Ilha de Ferro.

In August 2020, Globo made Premiere available through an exclusive deal (no cable TV needed). In September, announced that all Globosat (now, Canais Globo) channels would become available on the platform even for those without a cable TV deal. The exclusive package guarantees access to all Globoplay and Canais Globo content with the option the buy add-ons like Premiere, Combate and Telecine.

In November, closed an exclusive deal with The Walt Disney Company, creating an exclusive deal with Disney+. The package guarantees access to all Globoplay and Disney+ content.

Exclusive television distribution

Globoplay has bought exclusive and non-exclusive distribution rights to stream international shows in Brazil. The ABC medical drama television series The Good Doctor was released on August 22, 2018 as the first international exclusive show of the service.

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Alena Potapova

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