- 1. Career
CARTER
Maverick
American sports-marketing businessman
Date of Birth: 10 October 1980
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Age: 44 years old
Zodiac sign: Libra
Profession: Businessman
Biography
Maverick Carter is an American sports-marketing businessman and media personality.
Career
Carter interned with Nike, withdrawing from college to become a Nike field representative. He has served as James' business manager since 2006. Carter, along with James, Rich Paul, and Randy Mims, is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering The Decision, a television special.
Carter arranged a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. He also developed The LeBrons series of commercials featuring caricatures of James. He and James also founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall, the Bleacher Report spinoff Uninterrupted, and Space Jam: A New Legacy. In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the Boston Red Sox.
He was an executive producer, alongside James and Drake, of Hubert Davis's 2022 documentary film Black Ice.
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