The non-profit company NOYB, founded by activist Max Schrems, has filed lawsuits in Spanish and German courts, in which it accuses Apple of embedding tracking tools in phones manufactured by the company. We are talking about an identifier for advertisers, known as IDFA - a unique identification number that is assigned to each Apple device, and helps advertisers to select contextual advertising for the user, according to his search queries and the content viewed.
NOYB considers it illegal to install IDFA without user consent.
NOYB lawyers believe that the cookie law was violated, which does not allow the establishment of any kind of tracking tools without the user's consent. Apple itself said that the ability to decide users to install or not install IDFA will be in a new update, which was supposed to be announced in September this year, but postponed the announcement to early next year.
Max Schrems is known for winning cases against Google and Facebook for infringement of data codification rights, and also succeeded in invalidating the agreement on the exchange of data for commercial purposes between the US and the EU.