Description
Framestore is a British visual effects and computer animation studio based on Chancery Lane in London, England. The company was founded in 1986. Framestore specializes in visual effects for film and prestige TV, advertising, rides, and immersive experiences. It is the largest production house in Europe, employing roughly 3,000 staff, including 1,000 in London, and 1,500 across studios in Chicago, New York, Los Angeles, Montreal, Melbourne and Mumbai.
Advertising and trade characters
Framestore has collaborated with companies and advertising agencies to create trade characters, and also created an attempted photorealistic computer-generated Audrey Hepburn for a Galaxy chocolate advert. A combination of elements including body doubles, motion-capture, FACS and the rendering software Arnold were used to mimic the appearance of the actress 20 years after her death. The advert drew press attention both for the cutting-edge technology utilized and the ethical implications of using a person's likeness posthumously for commercial purposes.
