Rentrak Corporation

Advertising and media

Description

Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world.

In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million.

Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 35 million televisions across all 210 markets.

It is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide. Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.

Website

http://www.rentrak.com

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Comscore

Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marke

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