Description
Pierre Balmain S.A. trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945. It operates 16 monobrand stores, including locations in New York City, London, Los Angeles, Las Vegas, Miami, and in Milan's Via Montenapoleone.
In 2016, Mayhoola Investments acquired Balmain for a figure reportedly close to €500 million ($548 million). Balmain was 70 percent controlled by heirs of Alain Hivelin. The company does not regularly release financial information, but Les Echos estimated its revenue in 2015 at €120 million (about $136 million), growing from an estimated €30 million (about $34 million) in 2012. Balmain expected to reach a revenue of €150 million in 2017, 90% of which is generated by the wholesale channel, and is also putting more effort into direct retail.
Other activities
As of 2012, 50% of the company's total income is from license royalties.
Fragrances
Licensing, development & production deal for 12 years starting from January 2012.
$1.9 million, in fragrance sales in 2012, rising to $6.8 million in 2014
$4.2 million in 2016 sales declined 21 percent at average exchange declining 5.8 percent the previous year. Olivier terminated this contract in March 2017 due to declining sales. Production was turned over to Inter Parfums America temporarily, until Balmain can work out a deal with a new distributor for its 12 fragrances.
Cosmetics
In 2013, Balmain introduced their Care and Styling for Hair Couture.
In 2017, Balmain introduced a lipstick collection in collaboration with L’Oreal.
In 2019, Balmain announced the capsule makeup collection, KYLIE X BALMAIN, a collaboration with cosmetics entrepreneur, Kylie Jenner. Jenner was also named Artistic Director for Makeup for the Spring-Summer 2020 Runway Collection.
Lingerie
In 2017, Balmain launched a capsule collection with Victoria's Secret.
Jewellery
In 2022, Balmain launched its first ever fine jewellery collection.
