Description
Purple is an American comfort technology company based in Lehi, Utah, USA. It specializes in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows, and platform bases.
History
Brothers Tony and Terry Pearce began by creating carbon fiber sporting goods and wheelchairs in 1989. In the following years, they created EdiZone, LLC and own 23 trademarks in cushioning materials, fluids, and hyper-elastic polymers. The patents are used in medical devices, shoes, and toys.
In 2013, a patented machine was invented and named Mattress Max, which allowed them to create and mold large pieces of elastic polymers into mattresses. They went on to found Purple and started a Kickstarter campaign for a king-sized mattress which launched on September 23, 2015. Five days later the campaign reached its original goal amount of $25,000. On November 7, 2015 the Purple mattress campaign ended with 320 backers pledging $171,560.
Purple partnered with The Harmon Brothers team to launch a series of videos that explain and demonstrate the science behind the mattress. Purple's videos and advertisements collected more than 100 million views.
On July 27, 2017, Purple announced a merger with Global Partner Acquisition Corp (GPAC) at a $1.1 billion valuation. After the acquisition, the company was renamed Purple Innovation Inc.
