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Executive Vice President of Marketing

Organization: Vericast

Profession: Executive Vice President


Scott Hansen is the Executive Vice President of Marketing, responsible for developing go-to-market strategies, driving brand awareness, extending thought leadership to the market, creating demand and generating leads to fuel revenue growth. Scott and his team are responsible for guiding consumers on their journey to discover and use customer products and services, impacting where more than 120 million households eat, shop, shop, save, and borrow.

Scott brings more than 30 years of marketing, product management, strategy, technology, and business development experience to the team.He has been instrumental in guiding companies through transformation and forging them into high growth businesses.

Prior to assuming his current role, Scott was the SVP, Chief Product & Strategy Officer for Harland Clarke, where he oversaw the company’s payment and marketing services product lines. He was responsible for developing and executing a defined business, solution and marketing strategy, maximizing alignment with the sales force and promoting Harland Clarke’s position as a premier customer engagement company. Earlier in his career, Scott held senior roles at D+H, Harland Financial Solutions and Marketing Profiles, Inc.

Scott received his bachelor’s degree in marketing and finance from the University of Michigan.

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