FALCK
Bruce

General manager of Goldbird at Twitter

Organization: X (Twitter)

Profession: General manager

Content

1. Career
2. Education

Biography

Bruce Falck is general manager of Goldbird, Twitter’s revenue products.

Career

Previously, he was revenue product lead, where he oversaw the strategy and execution of advertising products for marketers on Twitter.

For over two decades, Bruce built a deep understanding of monetization and digital advertising. He was CEO of Turn, which sold to Singtel/Amobee. Before Turn, he was COO of BrightRoll, the leading programmatic video ads platform, before selling to Yahoo. He also spent eight years at Google, where he helped build and lead multiple billion-dollar-plus advertising businesses, including the Google Display Network, DoubleClick Bid Manager (DBM), and Google’s Advertising Exchange.

Education

Bruce graduated from Stellenbosch University in South Africa with a degree in computer science.

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Twitter has taken action to protect itself with Elon Musk takeover

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FALCK
Bruce