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Optoro is a technology company that works with retailers and manufacturers to manage and then resell their returned and excess merchandise. These products, which range from consumer electronics to home goods to clothing, are automatically listed on online marketplaces, including Amazon, eBay, Buy.com, BestBuy, and its own eCommerce website BLINQ.com. Through these channels, Optoro has access to more than 500 million customers.


Optoro was founded in 2004 by Tobin "Toby" Moore as eSpot while he was a student at Brown University. The business was initially ran out of an attic above the garage at Moore's house before opening a 1,200-square-foot storefront in Georgetown. Moore and co-founder Adam Vitarello, now Optoro's president, opened one of the first eBay drop off stores in Washington, DC. In 2008, the company became Optoro, Inc., and the pair opened an office and warehouse in Lanham, Maryland, where they process goods from retailers. In September 2013, Optoro moved its corporate headquarters to a 13,000-square-foot office in downtown Chinatown, D.C. In June 2016, Optoro moved again to an office space located in the Metro Center neighborhood of Washington, D.C. with double the square footage, which now holds around 160 people.


In March 2015, Optoro started a dedicated sustainability team to measure the transportation and waste impacts of the returns industry and the effects that Optoro's solution has on retailers' carbon footprints.

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