Max Factor

Consumer goods

Description

Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.

Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.7 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991.

While Max Factor was satisfied to remain a specialized supplier of products to the film community, his children were convinced they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor's products. Due to his strong connection with the film industry, Max Factor was able to use celebrity endorsements in advertising. In return for a nominal payment of US$1 to the actor, the advertising would also promote the star's latest film

Website

https://maxfactor.com

Rating GlobalNY.biz

Take place

№659

In rating
New York Organizations

general

Take place

№50

In rating
Consumer goods

area

Head organization

Coty Inc.

Coty Inc. is an American multinational beauty company. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and b

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