Description
Ibotta is a North American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and consumer properties, including mobile app, website, and browser extension.
Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States and offers rewards on categories such as groceries, online shopping, general merchandise, and more, including alcohol purchases in certain locations. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2021.
In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding.
