Description
Klaviyo is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts. A majority of the approximately 110,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.
History
The company was founded in 2012 by Andrew Bialecki and Ed Hallen. Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.
In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.
In May 2023, Klaviyo filed for an IPO in New York and hired bankers from Goldman Sachs and Morgan Stanley bankers to work on the deal.
Software and services
The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.
In addition to its e-commerce platform integrations, users can integrate their tech stacks like Zendesk, Okendo and Salesforce, directly to Klaviyo or use a custom api solution when an integration needs to be customized.
