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Trupanion is a pet insurance provider based in Seattle, Washington, that offers and administers cat and dog insurance, in the United States, Canada, Australia, and Puerto Rico. Founded in 1998, Trupanion offers comprehensive insurance plans that covers hereditary & congenital conditions. The company also provides unlimited annual caps, customizable deductibles, and vet direct payments. Trupanion is self-underwritten by the American Pet Insurance Company (APIC).


Trupanion was founded by current CEO Darryl Rawlings as Vetinsurance in Canada in 1999. Trupanion became the first North American pet insurance company to provide its own underwriting.

In 2007, Trupanion raised $22 million from Maveron, RenaissanceRe and a large private equity group. A Series B round was completed in 2008 and in 2011 the company completed a $9 million Series C round of financing led by the Highland Consumer Fund.

In 2014, the company went public and raised $71 million during its IPO. In October 2020, Trupanion completed a PIPE funding round for $200 million. Trupanion ended the 2020 fiscal year with 862,928 pets enrolled and $502 million in revenue.

PHI Direct and Furkin

In 2021, Trupanion launched two new pet insurances products: PHI Direct and Furkin. Both insurance products were launched in Canada. These pet medical insurance policies were designed to be offered online at different price points than Trupanion coverage. 

PHI Direct is the first pet insurance in Canada to accept PayPal and Apple Pay. Furkin’s policy has no per condition limits and offers 24-hour telehealth support via Vetsdirect Limited and Petriage.

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Alena Potapova

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