Description
IndieWire is a film industry and review website that was established in 1996. The site's focus was predominantly independent film, although its coverage has grown to "to include all aspects of Hollywood and the expanding universes of TV and streaming." IndieWire is part of Penske Media.
History
The original IndieWire newsletter launched on July 15, 1996, billing itself as "the daily news service for independent film." Following in the footsteps of various web- and AOL-based editorial ventures, IndieWire was launched as a free daily email publication in the summer of 1996 by New York- and Los Angeles-based filmmakers and writers Eugene Hernandez, Mark Rabinowitz, Cheri Barner, Roberto A. Quezada, and Mark L. Feinsod.
Initially distributed to a few hundred subscribers, the readership grew rapidly, passing 6,000 in late 1997.
In January 1997, IndieWire made its first appearance at the Sundance Film Festival to begin their coverage of film festivals; it offered indieWIRE: On The Scene print dailies in addition to online coverage. Printed on site, in low tech black and white style, the publication was able to scoop traditional Hollywood trade dailies Variety and The Hollywood Reporter due to the delay these latter publications had for being printed in Los Angeles.
The site was acquired by Snagfilms in July 2008. On January 8, 2009, IndieWire editor Eugene Hernandez announced that the site was going through a re-launch that has been "entirely re-imagined."
Penske Media acquired IndieWire on January 19, 2016. The financial terms of the agreement were not disclosed.
