Description
Burlington Stores is a retailer of branded apparel. The Company operates approximately 840 retail stores in approximately 45 states and Puerto Rico.
It sells in-season, fashion-focused merchandise, including women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.
The Company operates five distribution centers. Its two east coast distribution centers are located in Edgewater Park, New Jersey and Burlington, New Jersey and three west coast distribution centers are located in San Bernardino, California, Redlands, California, and Riverside, California. also operates warehousing facilities to support its distribution centers.
The Company uses a mix of broad-based and targeted marketing strategies. Its broad-based strategies include national and local television and radio. Its digital and streaming audio strategies include personalized and targeted messaging.
