Description
Avid Technology, Inc. develops, markets, sells and supports software and integrated solutions for video and audio content creation, management, and distribution.
It is a technology provider to the media and entertainment industry. Its products and solutions are used in production and post-production facilities; film studios; network, affiliate, independent, and cable television stations; recording studios; live-sound performance venues; advertising agencies; government and educational institutions; corporate communications departments, and independent video and audio creative professionals, as well as aspiring professionals.
The projects produced using its tools, platform, and ecosystem include feature films, television programming, live events, news broadcasts, sports productions, commercials, music, video, and other digital media content.
The MediaCentral Platform is the integration of its products and solutions. It provides solutions to media enterprises and creative professionals.
