Description
Magnite Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory.
The Company's platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, Websites and other digital media properties, to manage and monetize their inventory.
Its applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms (DSPs), to buy digital advertising inventory, and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. It provides a range of tools for sellers to control their advertising business and protect the consumer viewing experience.
It operates primarily in North America, Australia and Europe. Its subsidiaries include Magnite CTV, Inc., SpotX, Inc. and others.