Description
Advantage Solutions Inc. is a provider of outsourced solutions to consumer goods companies and retailers.
The Company operates through two segments: sales, and marketing. Through its sales segment, the Company provides its clients with a suite of outsourced solutions to improve sales in the traditional retail, foodservice and e-commerce channels.
Its primary sales services include brand-centric services, and retailer- centric services. Its brand-centric services include headquarter relationship management; analytics, insights and intelligence; administration, and brand-centric merchandising.
Its retailer- centric services include retailer-centric merchandising, in-store media, and digital commerce. Through its marketing segment, The Company helps brands and retailers reach consumers through two platforms: retail experiential business, and collection of specialized agency businesses.