Description
Thryv is a publicly-traded software as a service company. It is headquartered in Dallas, Texas and operates in 48 states with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.
History
The company was created through a 2017 merger of Dex Media, a yellow pages publisher that restructured its debt in 2016, and YP Holdings, a yellow-pages publisher. It published over 1,700 directories, both yellow and white pages, as well as search tools for businesses.
With the increasing transition to digital, mobile and online search, Thryv provides local businesses a host of marketing products to drive customers to client sites. It has fostered partnerships with many of the key players in the marketing industry, combining advertising with local knowledge to provide a suite of technology, products, and tools. This extensive partnership network currently includes being a Google Premier Partner, Yahoo Preferred Partner, an MSN Elite Bing Ads Partner, and various others including Facebook, yp, yext, local.com and more.
The company rebranded on July 15, 2019, with a focus on its flagship software product and its mission to equip entrepreneurs to run their businesses smarter using modern, mobile tools. It reported $1.4 billion in revenue that year with a profit of $35.5 million. In October 2020, Thryv Holdings, Inc. went public through a direct listing on NASDAQ with a reported 40,000 SaaS clients.
In February 2021, the company announced a partnership with Lendio for Thryv subscribers to access Paycheck Protection Program loans and small business financing.
