Description
Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo. It is a customer engagement platform used by businesses for multichannel marketing.
Braze provides mobile marketing automation for Domino's Pizza, SoundCloud, HBO Max, and Urban Outfitters. The company has also worked with Burger King on their Whopper Detour campaign, Babylon Health, Grubhub, NASCAR and CleanChoice Energy.
History
Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian. The three met after Magnuson and Hymam won the 2011 NYC Disrupt Hackathon for Gilt-ii. The trio raised $3 million from investors in order to start the company. As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO.
In August of 2017, the company received $50 million in Series D Financing and later that year, Appboy rebranded to Braze, Inc.
In 2018, the company launched Braze Alloys, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude. The company also opened an office in Singapore.
In 2019, Braze added Google AMP for email and passed $100 million in annual recurring revenue.
In 2020, Braze boycotted Facebook advertising and encouraged other brands to do that same over content moderation practices. The company also joined several other Marketing Tech firms to offer free of charge technologies to Black founded businesses.
By 2020, Braze was delivering over 100 billion messages each month and had raised over $175 million in funding. Braze also helped Bloom and Wild with an opt-out option to their Mother’s Day campaign.
In 2021, Braze continued its relationship with Amazon Web Service by becoming a partner in AWS’s ISV Accelerate program. Later that year, Braze filed to go public.
