Description
At the heart of the Publicis Groupe, Epsilon is a leader in engagement management, enabling brands to transform ordinary customer experiences into meaningful human experiences.
Epsilon® is a global marketing innovator. The company provides unmatched data analytics and customer insight, world-class technology including loyalty, email and CRM platforms, and data-driven creativity, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and analytics through its proprietary technology and consumer marketing data collection, delivering unprecedented scale, accuracy and reach to digital marketing through personalized media programs and through CJ Affiliate, one of the largest the world's largest affiliate marketing networks. Together, they offer consumers personalized marketing through offline and online channels at moments of interest, which helps drive the growth of brands' businesses.
The company is the first of a new generation to leverage rich data, innovative technology, creative and transformative ideas to deliver the results our clients demand.
Recognized by Ad Age as # 1 in the CRM / Direct Marketing Networks world, # 1 in the US across all disciplines, and # 1 in the largest mobile marketing agency in the US, Epsilon has over 8,000 employees in 70 offices worldwide. Epsilon is an Alliance Data company.
What does the company do
Epsilon finds, attracts and retains customers for brands around the world.
- First, he finds out who to talk to, understands who they are, how they think and how to talk to them.
- Then he creates targeted messages and events that hit the right media, mindset and moment to turn them into customers.
- After helping a client win their business, help you win their hearts. The company draws customers to the brand and turns them into your most loyal fans, so great results translate into lasting results.
How the company does it
- Marketing Data: Understand the lifestyles, attitudes and behavior of your customers and communicate with them on a deeper level.
- Strategy, insight and services: Get into the lives of your customers and see things the way your customers see them.
- Marketing Technology: Make smarter and more effective connections between your brand and your customers.
- Creative Services: Engage your customers with fresh, intelligent creatives that connect them emotionally to your brand.
- Media coverage. The company seeks and selects the right media so you know you need the right message to your audience.
