Executive Vice President People & Communications at Southwest Airlines

Organization: Southwest Airlines

Profession: Executive Vice President



Linda Rutherford is known for creating and leading powerful teams that deliver award-winning communication for one of the most beloved brands in the world. Rutherford is the Executive Vice President People & Communications, and serves as Chief Communications Officer for Dallas-based Southwest Airlines, the nation’s largest airline in terms of domestic Customer boardings. In her role, she oversees Communication & Outreach, Culture & Engagement, Diversity, Equity & Inclusion, People (Human Resources), and the Southwest Airlines University, which is the Company’s Employee development and training function.


Prior to joining Southwest Airlines in 1992, she was a journalist in the Dallas area, including working for the Dallas Times Herald, and she began her career with Newsweek magazine in New York.

Linda has a passion for education. She has shared her experience with today’s youth by serving as an adjunct instructor for undergraduate courses at universities throughout the country. Regarded as an expert in her field, she also authored a chapter in Mastering Business for Strategic Communicators (released December 2017) and provided the Foreword for Business Acumen for Strategic Communicators (2020).

Linda believes in giving back to the community and does so through her participation in professional organizations and through service on advisory boards. She has dedicated her time to countless organizations including: The Make-A-Wish Foundation (current board member); Arthur W. Page Society (current Trustee and co-chair of the Member Insights Subcommittee); Texas Tech University President’s Search Committee (2016); Texas Tech College of Media & Communications National Advisory Board (current member); and Institute for Public Relations Board of Trustees (current Trustee and immediate past chair).

Linda has been honored for her leadership excellence and her achievements in communications and civic involvement. Some of her recognitions include: 2017 Citizen of the Year, Metrocrest Chamber of Commerce; 2016 Metrocrest Chamber of Commerce Business Woman of the Year; 2016 PR Week named one of 36 Women Champions of PR; 2012 inductee into the PR News Measurement Hall of Fame; 2009 inductee in to the Texas Tech College of Mass Communications Hall of Fame; and 2008 inductee into PR News’ Public Relations Hall of Fame.


Linda graduated from Texas Tech University with a bachelor’s degree in journalism.

Personal life

She is married to Michael, and together they are proud parents to Allison (21), a senior public health major at The University of Texas at Austin; and Matthew (23), a graduate of Rice University who works as a partnership marketing coordinator at a sports marketing agency in Houston. In her spare time, she and her husband enjoy tending to their community garden plots and traveling.


Takes place
Takes place
In rating
Takes place


Executive Vice President of the European Commission
1 place
President of the European Commission
2 place
EU Commissioner for Home Market
3 place
Executive Vice President of the European Commission for A Europe Fit for the Digital Age
4 place

Profile statistic

Companies rating
Major League Baseball (MLB)
70 Persons
National Football League (NFL)
40 Persons
National Basketball Association (NBA)
36 Persons
Morgan Stanley
20 Persons
Ultimate Fighting Championship (UFC)
20 Persons
19 Persons
United States House of Representatives
17 Persons
White House
16 Persons
15 Persons
Foot Locker
14 Persons pays special attention to the activities of famous people: politicians, officials, businessmen, bankers, cultural and sports figures. Their opinion largely determines the development of political, social and economic life in New York. The section is constantly edited by our journalists for the relevance of information. Here you can find information about CEOs and presidents of top New York companies, officials and public figures who play a key role in the development of the region.
The goal of the project is to create a comfortable information space for all market actors, as well as to acquaint the readership with business people in New York.
We have created an impressive database of people in New York, which contains information about a career path, education and other important information about a person.
Thanks to automatic counting of the number of mentions of a person in the news sections " New York News ”and“ New York Press Releases ”on the portal the rating of popularity and influence of persons is formed. The team monitors rating changes and rewards project participants for their success. In general, the rating of participants is based on an in-depth analysis of the activity of PR services of famous people, and also reflects the qualitative state of the information field formed by the media and press services around the organization.
Business People of New York is a project about people who, through their ideas, words and deeds, have a great influence on the development and prosperity of New York.
Alena Potapova

Development Director
Died this year
Born this year