CHAMBERLAIN
Emma

• 1. Career
• 1.1. YouTube
• 1.2. Fashion and business ventures
• 1.3. Podcast

Emma Frances Chamberlain is an American internet personality, YouTuber, podcaster, businesswoman and model. She won the 2018 Streamy Award for Breakout Creator. In 2019, Time magazine included her on its Time 100 Next list, and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide." In April 2019, she launched her first weekly podcast series, Anything Goes, formerly known as Stupid Genius. Chamberlain subsequently won the award for "Best Podcaster" at the 12th Shorty Awards. She also has been an ambassador for Louis Vuitton since 2019 and Cartier since 2022.

Career

YouTube

Chamberlain became dissatisfied with high school during the end of her sophomore year, and after speaking to her father she was encouraged to find a passion outside of school, and launched her YouTube channel as a way to find that passion. Chamberlain's content included cooking videos, fashion hauls, and car vlogs, among others. She was known for her penchant with coffee, as well as her authentic self-deprecating humor. Chamberlain gained notoriety for her niche editing style defined by zooms, adding text to the screen, and pauses. Her style of editing has gone on to be replicated by many other YouTubers, including Antonio Garza and James Charles. In recent years, Chamberlain has shifted away from that video style to a simpler, more documentary style of editing.

In June 2018, Chamberlain moved alone from the Bay Area to Los Angeles. There, she formed the Sister Squad with fellow teen YouTubers James Charles and comedy duo The Dolan Twins. The four were featured in YouTube Rewind 2018. The Sister Squad was nominated for a 2019 YouTube Ensemble Shorty Award.

In addition to the collaboration videos with the members of the Sister Squad, throughout 2018 Chamberlain and fellow Dote-associated female YouTubers Ellie Thumann and Hannah Meloche posted videos featuring each other on their respective channels, calling their group of three "The Girdies".

In June 2018, Tana Mongeau invited Chamberlain to be a Featured Creator at Tanacon in Anaheim, Mongeau's alternative to VidCon that took place at the same time at a nearby convention center. Chamberlain's one-on-one onstage interview with Mongeau was the last event before the convention was canceled due to overcrowding and security concerns. In July, Chamberlain was signed by United Talent Agency.

At VidCon 2019, Snapchat announced that Chamberlain would be one of several celebrities from various entertainment platforms to premiere a Creator Show later in the year. At the 2019 Teen Choice Awards, Chamberlain won the award for Choice Female Web Star. During the September New York Fashion Week, Chamberlain hosted the Teen Vogue event Generation Next attended by Vogue Editor-In-Chief Anna Wintour. At the 45th People's Choice Awards, she was nominated for the Social Star award. She collaborated with eyewear company Crap Eyewear for a line of sunglasses she helped design.

She attended her second Louis Vuitton-sponsored Paris Fashion Week, collaborating with Vogue for a preparation video about the process. She collaborated with Calvin Klein for a series of videos and photo shoots. At the 2019 Streamy Awards, Chamberlain was nominated for Creator of the Year, Editing, and First Person. She appeared in a series of videos on the Target YouTube channel, being paired with The Office star Angela Kinsey and Fashion Police host Brad Goreski. Her Snapchat Creator Show, Adulting With Emma Chamberlain, premiered on November 4. On November 13, Time magazine included her on its Time 100 Next list, and its list of the 25 most influential people on the internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide." In December 2019, she was featured in a segment broadcast on ABC News Nightline, being interviewed about her career by Olympic figure skater Adam Rippon.

Fashion and business ventures

In March 2018, Chamberlain became associated with the shopping app Dote. In May, 2018 Dote sent her to Austin, Texas, to the Coachella Valley Music and Arts Festival, and to Fiji with numerous other female YouTubers. In July 2018, Dote released a clothing line designed by Chamberlain, Low Key / High Key by Emma.[32] Because of controversies related to Dote, Chamberlain cut ties with them in early 2019.[33]

In January 2019 Chamberlain announced a collaboration with Hollister, appearing as a model for their 2019 swim collection.[34] She attended Paris Fashion Week in March 2019 in a co-sponsorship between YouTube and Louis Vuitton, which was brokered by Derek Blasberg, the head of fashion and beauty partnerships at YouTube.[35] She was paired with model/YouTuber Karlie Kloss at the event.[36] On June 4, 2019, Chamberlain and The Dolan Twins uploaded videos featuring each other on their respective channels. This was their first video collaboration since the last Sister Squad videos posted in December. The absence of James Charles contributed to the belief that the Sister Squad had broken up.[37]

In December 2019, she launched her own online mail order coffee company, Chamberlain Coffee.

Cosmopolitan featured Chamberlain on the cover of its February 2020 issue, writing the caption below her name, "The most popular girl in the world". In the interview she revealed details of dealing with body dysmorphia and struggling with eating disorders, and she posted a video about the photo shoot to her YouTube channel, My First American Magazine Cover. A few months later, she appeared on the cover of the Italian edition of Cosmopolitan, and the Dutch version, Cosmo Girl. For the 2020 Shorty Awards, she won Best Podcaster for her work on Stupid Genius. Still partnering with Ramble Official, on February 20, Chamberlain premiered her newly formatted and named podcast, Anything Goes. On March 21, Variety reported that she had house in West Hollywood. During the COVID-19 pandemic, Chamberlain was one of the creators participating in YouTube's "Stay Home #WithMe" PSA campaign. Recorded prior to the COVID-19 pandemic, on April 16 she appeared in an episode of Kevin Hart's YouTube series What The Fit, playing soccer with the LA Galaxy.

Allure featured Chamberlain on the cover of its June/July 2020 issue. During the summer of 2020, Vogue Australia and Nylon published feature articles about her. Variety included her in its 2020 "Power of Young Hollywood" list. On August 18, she published The Ideal Planner, a daily planner, via the Gallery Books division of Simon & Schuster. On August 26, her IGTV series Styled By Emma premiered on Instagram. On September 1, Chamberlain and James Charles posted videos featuring each other on their respective YouTube channels, their first collaboration since the last round of Sister Squad videos posted on December 25, 2018. On September 13, 2021, Chamberlain attended the 2021 Met Gala. She wore Louis Vuitton to the Lexicon of Fashion in America event. She also hosted celebrity interviews for the fashion magazine Vogue, which were subsequently posted to Vogue's YouTube channel. Harper's Bazaar featured Emma Chamberlain as their March 2022 Cover Girl. She was photographed in Louis Vuitton and revealed her thoughts on self-expression in an all-inclusive interview.

In January 2023, Chamberlain became a brand ambassador for Lancome. She will feature in a web series on Lancome's YouTube channel that will also appear in shorter formats on Instagram and TikTok.

Podcast

On April 11, 2019, Chamberlain launched the first episode of her podcast, Anything Goes (previously named Stupid Genius), a weekly series in which she attempts to make an ongoing conversation about any particular issue/topic. The program was produced by Ramble Official in a partnership with Cadence13 and United Talent Agency, until February 2023 when it became a Spotify exclusive. She addresses a wide range of topics such as relationships, mental health, fashion, and gut feelings. At the 47th People's Choice Awards, Anything Goes won the Pop Podcast award.