Executive Vice President and Chief Operating Officer of Foot Locker

Organization: Foot Locker

Profession: Executive Vice President



Frank Bracken currently serves as Executive Vice President and Chief Operating Officer of Foot Locker, where he oversees the company’s global operating divisions, the Omni-customer experience inclusive of Global Technology Services and Supply Chain, and its Global Franchise/Joint Ventures and partnerships.


Over the past ten and a half years, Frank has most notably elevated and expanded some of Foot Locker’s core banner brands such as Kids Foot Locker, Lady Foot Locker, Champs and most recently WSS.

Frank has held multiple titles at Foot Locker, Inc. such as Executive Vice President and CEO of Foot Locker North America and Senior Vice President and General Manager. And prior to joining the company, Frank served as the Vice President of Brand Management for Powerade and as a Brand Manager for Sprite/Sprite Zero at The Coca Cola Company.

There Frank and his team worked aggressively to innovate the 15-year-old brands as sport drinks and soda alternatives became mainstream products. To date, his earliest career ventures can be noted at the Miller Brewing Company and at Pricewaterhouse Coopers.


Frank holds a B.B.A. degree from The University of Michigan and a master’s degree in marketing from the Melbourne Business School. He too holds an M.B.A from Georgetown University. Frank is based in Foot Locker Inc.’s Bradenton office.


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