Description
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $3.2 billion in January 2022.
History
The company was founded in June 2019 by American media personality, businesswoman Kim Kardashian and Swedish entrepreneur Jens Grede. Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. Prior to creation of this line, Kardashian was inspired by her own creative work of altering clothes, stating she "[has been] designing shapewear for 15 years".
Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. The company claims to have sold more than 3 million products in its first year in business.
In April 2021, the company was reported to be worth over US$1.6 billion. After further investments, the valuation of Skims was reported at US$3.2 billion in January 2022.
In March 2022, Skims made it to TIME's List of 100 Most Influential Companies of the year 2022.