Description
Liveramp Holdings is a global technology company. The Company provides enterprise data connectivity platform that helps organizations to leverage customer data.
It enables companies and their partners to connect, control, and activate data to transform customer experiences. It enables organizations to access and leverage data across the applications they use to interact with their customers.
The core component of its LiveRamp platform is the omnichannel, deterministic identity asset that sits at its center. The LiveRamp platform enables an organization to unify customer and prospect data (first, second or third-party) to build a single view of the customer in a way that protects consumer privacy.
It supports a variety of people-based marketing solutions, including activation, measurement and analytics, identity, data collaboration with safe haven and data marketplace. Its solutions are sold to enterprise marketers and the companies they partner with to execute their marketing.
