Description
Noggin is an edutainment brand launched on February 2, 1999. It was co-founded by MTV Networks (owners of Nickelodeon) and Sesame Workshop. It started out as a cable television channel and a website, both centered around the concepts of imagination, creativity, and education. Since 2015, Noggin has been a streaming service.
In Noggin's first three years, it was mainly aimed at pre-teens and teenagers. One of Noggin's goals was to disprove the idea "that educational programming is not entertaining enough to attract pre-teens and young adults." It aired preschool shows in the morning and devoted the rest of its schedule to tween and teen shows. In April 2002, Noggin extended its preschool block to last for 12 hours, airing from 6 a.m. to 6 p.m. daily, and the teen block ran from 6 p.m. to 6 a.m. The teen block was given a new name, "The N," to distinguish itself from the preschool block. The shows that made up Noggin's original older-skewing lineup aired exclusively during The N from 2002 onward.
Sesame Workshop eventually sold its stake in Noggin in August 2002, but it continued to co-produce shows for Noggin until 2009.[8] The original Noggin channel closed on September 28, 2009, and the brand was dormant until 2015, when it was announced that Noggin would return as a mobile streaming service. The service launched on March 5, 2015. Since 2020, the Noggin streaming service has produced its own exclusive shows.
